<?xml version='1.0' encoding='UTF-8'?><rss xmlns:atom='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0' version='2.0'><channel><atom:id>tag:blogger.com,1999:blog-4873527620293310355</atom:id><lastBuildDate>Fri, 01 Jun 2012 18:14:27 +0000</lastBuildDate><category>Serena</category><category>Mashup Exchange</category><category>Salesforce</category><category>se</category><category>Abed Farhan</category><category>CEBP</category><category>SES</category><category>enterprise Mashups</category><category>Telco 2.0</category><category>Business Mashups</category><category>Oracle</category><category>aleriant</category><category>SOA</category><category>voice mashups</category><category>m</category><category>Mashup composer</category><category>thomas howe</category><category>Lori Kuzara</category><category>Oracle mashup</category><category>Application Release Manager (ARM)</category><category>Unitask</category><category>Jaduka</category><category>kelly Shaw</category><category>SERENA software</category><category>Strike Iron</category><category>Salesforce Credit Approval Mashup</category><category>Mircosoft</category><category>Mainframe</category><title>Mashup Composer</title><description>business and technology challenges vital to the growth and health of Business Analytics</description><link>http://www.mashupcomposer.com/</link><managingEditor>noreply@blogger.com (Abed Farhan)</managingEditor><generator>Blogger</generator><openSearch:totalResults>34</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-3332713178704873962</guid><pubDate>Fri, 09 Dec 2011 23:15:00 +0000</pubDate><atom:updated>2011-12-09T15:20:32.193-08:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><title>Optimize Your SharePoint 2010 for Internet Sites</title><description>&lt;div&gt;&lt;strong&gt;You've already made an investment in SharePoint for Internet Sites. But are you measuring and optimizing that investment?&lt;br /&gt;&lt;/strong&gt;&lt;/div&gt;&lt;strong&gt;&lt;div&gt;&lt;br /&gt;&lt;a href="http://webtrends.com/products/integrations/sharepoint/"&gt;Webtrends, a Microsoft-preferred analytics solution for SharePoint 2010&lt;/a&gt;, provides an easy-to-implement, comprehensive solution to measure, test, and optimize&lt;br /&gt;content, design, usability, search and collaboration.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.linkedin.com/share?viewLink=&amp;amp;sid=s750591866&amp;amp;url=http%3A%2F%2Ftrnd%2Eme%2FsgqJna&amp;amp;urlhash=isXh&amp;amp;pk=member-home&amp;amp;pp=3&amp;amp;poster=43834&amp;amp;uid=5551036837889314816&amp;amp;trk=NUS_UNIU_SHARE-title"&gt;Join Microsoftand Webtrends &lt;/a&gt;for this free webinar to learn how you can significantly improve the results of your SharePoint for Internet Sites initiatives.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Hope to see you there!&lt;/div&gt;&lt;/strong&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-3332713178704873962?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2011/12/optimize-your-sharepoint-2010-for.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-8930600482011451973</guid><pubDate>Fri, 05 Jun 2009 14:56:00 +0000</pubDate><atom:updated>2009-06-05T08:05:57.039-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>CEBP</category><category domain='http://www.blogger.com/atom/ns#'>Telco 2.0</category><title>Personal blogging versus business blogging</title><description>I've found that I have trouble doing any personal blogging when blogging on industry and company topics is also part of my job. So here is the introduction to a coming soon &lt;a href="http://www.Jaduka.com"&gt;Jaduka&lt;/a&gt; post.&lt;br /&gt;&lt;br /&gt;The CRM/CEBP Mashup as Business Model Evolution Part 3 of 4&lt;br /&gt;&lt;br /&gt;Over the past few months I've laid out a four stage roadmap for Telco 2.0 Business  Model Evolution.&lt;br /&gt;&lt;br /&gt;1. Empowering developer communities &lt;br /&gt; 2. Enriching go to market strategies to benefit partners and clients.  &lt;br /&gt;3. Value based transactional pricing versus commodity pricing&lt;br /&gt; 4. Two-sided business model iterations&lt;br /&gt;&lt;br /&gt;What does value based versus commodity pricing mean? Margin, baby! Traditional telco is run on scale and slim margins. Compare the financials for Verizon to Microsoft as an example. Telco 2.0 is a successfully pushing solutions and models that should have software style margins. &lt;br /&gt;&lt;br /&gt;Go to &lt;a href="http://jadukaexchange.com/author/patrick123"&gt;Jaduka Exchange&lt;/a&gt; to see similar content that I've posted in the past&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-8930600482011451973?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/06/personal-blogging-versus-business.html</link><author>noreply@blogger.com (Patrick Murphy)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-727575132343569434</guid><pubDate>Wed, 13 May 2009 19:21:00 +0000</pubDate><atom:updated>2009-05-13T12:21:44.524-07:00</atom:updated><title>GoAnimate.com Announces Mashup Madness Contest</title><description>&lt;a href="http://www.prweb.com/releases/2009/05/prweb2413524.htm"&gt;GoAnimate.com Announces Mashup Madness Contest&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-727575132343569434?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/05/goanimatecom-announces-mashup-madness.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-4839364541966745959</guid><pubDate>Sat, 02 May 2009 21:06:00 +0000</pubDate><atom:updated>2009-05-02T14:06:05.617-07:00</atom:updated><title>Form 10-K for SERENA SOFTWARE INC</title><description>&lt;span xmlns=''&gt;&lt;p&gt;&lt;span style='font-family:Arial; font-size:9pt'&gt;&lt;strong&gt;1-May-2009&lt;/strong&gt;&lt;br /&gt;				&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style='font-family:Arial; font-size:9pt'&gt;We are the largest global independent software company in terms of revenue focused solely on managing change across information technology, or IT, environments. Our products and services are used to manage and control change in mission critical technology and business process applications. Our software configuration management, business process management, helpdesk and requirements management solutions enable our customers to improve process consistency, enhance software integrity, mitigate risks, support regulatory compliance and boost productivity. Our revenue is generated by software licenses, maintenance contracts and professional services &lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='http://biz.yahoo.com/e/090501/107396710-k.html'&gt;&lt;span style='font-family:Arial; font-size:9pt'&gt;Continue&lt;/span&gt;&lt;/a&gt;&lt;span style='font-family:Arial; font-size:9pt'&gt;&lt;br /&gt;				&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style='font-family:Arial; font-size:9pt'&gt;&lt;br /&gt;				&lt;/span&gt; &lt;/p&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-4839364541966745959?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/05/form-10-k-for-serena-software-inc.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-6012478828192583419</guid><pubDate>Wed, 08 Apr 2009 17:21:00 +0000</pubDate><atom:updated>2009-04-08T10:24:36.635-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SERENA software</category><title>Broadsoft Wants Your Mad Mashup Skills</title><description>Written by &lt;a href="http://www.readwriteweb.com/about_susans.php"&gt;Susan Scrupski&lt;/a&gt; / April 7&lt;br /&gt;&lt;br /&gt;I've always felt mashups represent the greatest opportunity to deliver game-changing benefits to organizations experimenting with Enterprise 2.0. Although a lot of what I've seen in the mashup community I coin "mapups" because they're based on the Google Maps open API plus another interesting data set. Serious mashups are not for beginners and still require a developer's skill, but many vendors are making inroads here - such as &lt;a href="http://www-01.ibm.com/software/info/mashup-center/"&gt;IBM&lt;/a&gt; and &lt;a href="http://www.serena.com/products/business-mashups/index.html"&gt;Serena Software&lt;/a&gt;.&lt;br /&gt;A contest that crossed my desk this morning is one sponsored by &lt;a href="http://www.broadsoft.com/"&gt;BroadSoft, Inc.&lt;/a&gt; and IBM. Broadsoft, a leading provider of VOIP applications, has announced its second annual &lt;a href="http://developer.broadsoft.com/xcv2"&gt;XContestv2&lt;/a&gt; developer challenge. Broadsoft has over 1,600 developers in its network eligible to compete in the contest. With the increased Enterprise interest in lowering costs and improving productivity with VOIP alternatives, there should be a strong response to this year's contest.&lt;br /&gt;&lt;br /&gt;Broadsoft claims that the winning mashups will have exposure to over 500 million subscribers via its &lt;a href="http://www.broadsoft.com/xtended/index.htm"&gt;Xtended&lt;/a&gt; Marketplace. Winners will be awarded cash prizes worth over $30,000, in addition to the market exposure. Contestants that incorporate IBM WebSphere Presence Server and WebSphere XML Document Management Server (XDMS) tools will be eligible for a cash bonus, as well. The winning first place mashup last year was a simple, yet useful disaster dispatching application won by "Mr. Mashup" &lt;a href="http://www.youtube.com/watch?v=rb-VM6rmk8M&amp;amp;eurl=http%3A%2F%2Fdeveloper%2Ebroadsoft%2Ecom%2Fsmta&amp;amp;feature=player_embedded"&gt;Thomas Howe&lt;/a&gt;, now CEO of &lt;a href="http://jaduka.com/"&gt;Jaduka&lt;/a&gt;. This year's winners will be showcased at the Broadsoft's user conference.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://developer.broadsoft.com/xcv2"&gt;Registration starts today&lt;/a&gt; and continues through April 27. Idea submissions will be accepted through May 18 and developers have until July 31 to submit their working applications and prototypes. Winners will be announced September 9.&lt;br /&gt;&lt;br /&gt;Original Post &lt;a href="http://www.readwriteweb.com/archives/broadsoft_wants_your_mad_mashup_skills.php"&gt;http://www.readwriteweb.com/archives/broadsoft_wants_your_mad_mashup_skills.php&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-6012478828192583419?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/04/broadsoft-wants-your-mad-mashup-skills.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-6808908553878651087</guid><pubDate>Fri, 03 Apr 2009 18:58:00 +0000</pubDate><atom:updated>2009-04-03T11:59:53.094-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SERENA software</category><title>Serena Launches Cost-saving Lean BPM Solution</title><description>By &lt;a class="cd" href="mailto:manusharma@itnationindia.com"&gt;Manu Sharma&lt;/a&gt; Bangalore, Apr 03, 2009 1809 hrs IST&lt;br /&gt;&lt;br /&gt;To streamline and automate HR processes and lower costs, Serena Software is offering Lean Business Process Management (BPM) solution based on Mashups technology in India.&lt;br /&gt;Designed to improve business processes and extend web services infrastructures, Serena claims the Lean BPM solution is cost effective and easy to use.&lt;br /&gt;&lt;br /&gt;According to Nathan Rawlins, senior director of product marketing, Serena Software, in most organizations with large employees the HR workflow is not totally automated, and some processes like employee payables are still done manually. "But by using BPM technology, instead of extending their HRMS applications or building custom solutions, they can eliminate inefficiencies by up to 90% and gain visibility and control over their biggest compliance risks."&lt;br /&gt;&lt;br /&gt;"Unlike traditional BPM, which relies on professional application developers and IT operations, these Mashups can be easily developed and rapidly deployed by business analysts," he said.&lt;br /&gt;Lean BPM provides the ability to reduce costs and increase productivity without the need to code or lengthy consulting engagement.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-6808908553878651087?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/04/serena-launches-cost-saving-lean-bpm.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-6493814161049535420</guid><pubDate>Mon, 30 Mar 2009 20:50:00 +0000</pubDate><atom:updated>2009-03-30T13:51:40.462-07:00</atom:updated><title>Akamai and OpSource Collaboration Enables SaaS ISVs to Quickly Deploy, Accelerate, and Scale Global Software Offerings - FOXBusiness.com</title><description>&lt;a href=http://www.foxbusiness.com/story/markets/industries/technology/akamai-opsource-collaboration-enables-saas-isvs-quickly-deploy-accelerate-scale/&gt;Akamai and OpSource Collaboration Enables SaaS ISVs to Quickly Deploy, Accelerate, and Scale Global Software Offerings - FOXBusiness.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Posted using &lt;a href="http://sharethis.com"&gt;ShareThis&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-6493814161049535420?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/03/akamai-and-opsource-collaboration.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-4870849297461562698</guid><pubDate>Wed, 11 Feb 2009 21:57:00 +0000</pubDate><atom:updated>2009-02-11T13:57:54.781-08:00</atom:updated><title>Redmond Developer News | Is Microsoft Meshing with the Enterprise?</title><description>&lt;a href="http://reddevnews.com/blogs/weblog.aspx?blog=3435"&gt;Redmond Developer News  Is Microsoft Meshing with the Enterprise?&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-4870849297461562698?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/02/redmond-developer-news-is-microsoft.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-7767925199438143383</guid><pubDate>Mon, 02 Feb 2009 18:06:00 +0000</pubDate><atom:updated>2009-02-02T10:06:46.861-08:00</atom:updated><title>IBM, SAP Ally on Alloy for Enterprise Collaboration</title><description>&lt;a href="http://www.eweek.com/c/a/Enterprise-Applications/IBM-SAP-Ally-on-Alloy-For-Enterprise-Collaboration/"&gt;IBM, SAP Ally on Alloy for Enterprise Collaboration&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-7767925199438143383?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/02/ibm-sap-ally-on-alloy-for-enterprise.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-619381090775375806</guid><pubDate>Fri, 23 Jan 2009 00:32:00 +0000</pubDate><atom:updated>2009-01-22T16:32:58.231-08:00</atom:updated><title>8 Predictions for Enterprise Web 2.0 in 2009 | Enterprise Web 2.0 | ZDNet.com</title><description>8 Predictions for Enterprise Web 2.0 in 2009  Enterprise Web 2.0&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-619381090775375806?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/01/8-predictions-for-enterprise-web-20-in.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-8895665992221695744</guid><pubDate>Wed, 14 Jan 2009 05:20:00 +0000</pubDate><atom:updated>2009-01-13T21:34:43.306-08:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Enterprise Mashups: The New Face of Your SOA</title><description>Bringing value to the enterprise&lt;br /&gt;&lt;br /&gt;By &lt;a href="http://johncrupi.sys-con.com/"&gt;John Crupi&lt;/a&gt;, &lt;a href="http://chriswarner.sys-con.com/"&gt;Chris Warner&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Enterprise mashups, one of the hottest Web 2.0 technologies today, could impact your SOA in a very positive way. But are you ready for them? How does an SOA architect prepare for this dynamic technology?&lt;br /&gt;&lt;br /&gt;Do you know what a mashup is and what value it brings to an enterprise? Can you distinguish between a consumer mashup and an enterprise mashup? Equally important, do you understand the difference between a mashup and popular enterprise technologies like business intelligence, data warehouses, portals, and the Enterprise Service Bus?&lt;br /&gt;&lt;br /&gt;Mashups are not exactly new. Analysts and pundits alike have been talking about "composite applications" since the birth of the Internet. Today there are thousands of consumer-focused mashups. One popular mashup site, Programmable Web, reports that three new mashups have been registered every single day for the last two years.&lt;br /&gt;&lt;br /&gt;Like many other buzz-laden terms (Web 2.0, for instance), the term mashup  isn't subject to formal definition by any standards-setting body. One mashup expert is fond of saying that if you "ask 10 self-proclaimed mashup developers what a mashup is...you just might get 10 different answers." And there's considerable overuse and misuse of the term in software marketing. The mashup label has been used and abused by consumer and business-oriented software vendors alike in such diverse functional areas as portals, business process management, document/content management, Web scraping/clipping, and even knowledge management.&lt;br /&gt;&lt;br /&gt;So what's a pure mashup? Mashups solve the quintessential information sharing problem: accessing and combining data from disparate internal and external data sources in ways that were not pre-imagined. Imagine connecting SAP Accounts Receivable via NetWeaver services, Oracle Human Resources via Fusion services, and some Mule-driven SOA services from a legacy database - and doing it through the global LDAP server and in a PKI infrastructure. That's a pure mashup in the context of an enterprise.&lt;br /&gt;&lt;br /&gt;Unfortunately, most well-known mashups are much simpler: take data from one source of information and plot that data on an interactive map. But this course pattern hardly applies in the sophisticated world of the enterprise. For the purposes of this discussion, it will help to juxtapose consumer mashups from enterprise mashups.&lt;br /&gt;&lt;br /&gt;A consumer mashup is an application that combines data from multiple public sources in the browser and organizes it through a simple browser user interface. A good example is HousingMaps (&lt;a href="http://www.housingmaps.com/" target="_blank"&gt;http://www.housingmaps.com&lt;/a&gt;), which combines Craigslist rental listings with Google Maps for a visual representation of local apartments for rent.&lt;br /&gt;&lt;br /&gt;An enterprise mashup, also referred to as a business mashup, is an application that combines data from multiple internal and public sources and publishes the results to enterprise portals, application development tools, or as a service in an SOA cloud. Enterprise mashups must also interoperate with enterprise application technologies for security, governance, monitoring, and availability.&lt;br /&gt;&lt;br /&gt;Based on this description, an enterprise mashup might seem similar to other application development and integration technologies like ESBs, BPM, business intelligence, portals, or even development languages like Java. But enterprise mashups fill a niche in the IT bag of tricks and there are a few unique characteristics that separate enterprise mashups from their software cousins:&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;User-centric -&lt;/strong&gt; Mashups are created for the consuming user, often by the users themselves. Unlike terse black-box back-end integration tools like ESBs, BPM, and BPEL, users can connect the data dots themselves. This implies many user-centric qualities:&lt;br /&gt;&lt;br /&gt;-Normalization of the data sources into a seamless virtual cloud of look-alike services&lt;br /&gt;-A visual drag-and-drop UI to wire the services together&lt;br /&gt;-A robust set of actions to tailor the output to the individual user's needs&lt;br /&gt;Support for collaborative work such as tagging, searching, and sharing&lt;br /&gt;&lt;br /&gt;Without these characteristics, we're back to sending the users to IT for more development.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Bite-Size -&lt;/strong&gt; Mashup users typically deal with small amounts of knowledge-oriented information (as opposed to IT-managed integrations that typically deal with large amounts of transactional information). Users are, in effect, performing micro-integrations that take minutes to hours to complete unlike major integration or BI efforts that have timelines of months to years. Most mashups are connecting to a limited set of services; more than six or seven in any mashups and you should likely be considering another way to approach the problem.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Web-accessible&lt;/strong&gt; - Increasingly popular standards-based interface/communication technologies (such as WSDL, REST, and RSS) make mashups possible. But the format is only part of the story. Mashups are built on data that could reasonably be displayed quickly in a Web browser or, more precisely, data that doesn't require too much manipulation for the user to make sense of it. And the inverse is true as well: once built, mashups inherently produce information results that also conform to the "ready to be read in a browser" formats. And because of this portability of source data, mashups are most relevant when they involve a dynamic combination of external data sources and internal data source (public and private).&lt;br /&gt;&lt;br /&gt;These qualities certainly differentiate mashups from long-cycle IT-driven technologies like ESBs, BI, BPM, and enterprise portals. Interestingly, mashups also compliment these technologies by either consuming their outputs from them (ESB) or providing inputs to them (BI, BPM, portals).&lt;br /&gt;&lt;br /&gt;Enterprise mashups are still new enough that few qualified and quantified ROI studies exist, but anecdotal evidence indicates that the benefits of enterprise mashups can be substantial. For business users, enterprise mashups address so called long tail information needs that are too infrequent (low latency) to justify big IT efforts. And rest assured there's substantial value in mashups for IT as well, as they improve the return-on-assets of the existing systems mashups are built on. And that's why they compliment SOA efforts so well.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Planning for SOA-Driven Enterprise MashupsPolitics, Mashups, and Your SOA&lt;/strong&gt;&lt;br /&gt;Let's face it, SOA is plumbing. Nice, shiny, efficient plumbing to be sure, but still plumbing. And your average business person (think sales manager, marketing director, finance officer, or customer support rep) could care less about it. In fact, if they think about it all, they probably just hope it stays right where it is: out-of-sight and running quietly. These same business folk probably appreciate the marble floors, wood-paneled doors, and brass fixtures that surround this plumbing much more. In other words, they like that bit of "stuff" that actually frames the plumbing and brings it to life.&lt;br /&gt;&lt;br /&gt;The ROI of SOA is difficult, at best, to define and measure. While experts differ on issues like the importance of SOA ROI, how to calculate SOA ROI (if at all), and why we don't have more of it, they all seem to agree on one thing: Enterprise-wide support for SOA hinges on the ability to demonstrate value to the business at large - more growth, revenue opportunities, and all that good stuff. And that's where enterprise mashups can greatly enhance the ROI of an SOA.&lt;br /&gt;&lt;br /&gt;Enterprise mashup implementations drag the SOA out of the proverbial IT basement and onto the end-user's desks. This is not only highly visible but it's user-driven, giving IT a way to enhance that elusive SOA ROI, give users an ownership stake in the SOA, and improve IT contribution to leading-edge business needs. But historically IT and business don't have a great deal of experience in working harmoniously (particularly in dynamic areas like this) so the first lesson of SOA-driven mashups is simple: be prepared for political and social changes among and between the business and IT groups that are involved in your SOA-driven mashups. Mashups don't mean an end to IT but they certainly do proscribe a very different kind of role.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Mashups Change the Nature of SOA&lt;/strong&gt;&lt;br /&gt;Beyond the changes in the people dynamics, there are a number of very practical synergies between mashups and your SOA that have implications for your SOA design. Each of them holds lessons and messages for the SOA architect. The most important of these synergies include:&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;1.Virtualization: Mashups can help create normalized "virtual" services from sources that haven't been "SOA'd" yet. It's no secret that SOA efforts can take years. Until the formal SOA magic has been applied everywhere, a quick, standardized service can help users get started earlier than otherwise.&lt;br /&gt;&lt;br /&gt;2.Right-sizing: Mashups let users "right-size" the granularity of services. Now IT doesn't have to guess/study/analyze whether a service offers data that is "too specific," "too general," "too dated," or "too cold."&lt;br /&gt;&lt;br /&gt;3.Collaboration: Mashups let users share their resulting services, making them a part of the service-generating network. Now IT doesn't have to do it alone.&lt;br /&gt;&lt;br /&gt;4.Visualization: Mashups let end users visualize the SOA in graphs, charts, tables, and maps. Instead of hoping the aging corporate portal has a place/way to get services visualized in the way(s) the users want, each user can do it to meet their own ever-changing needs.&lt;br /&gt;&lt;br /&gt;5.Micro-Combination: Mashups let users join in data from outside the enterprise. Today's SOA efforts are largely inwardly focused. But users often want to include external data in their work. Mashups don't care and good mashup software makes the actual location of a data service irrelevant.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Leverage Your SOA Security for Your MashupsThe&lt;/strong&gt;&lt;br /&gt;synergies between SOA and mashups are only the beginning of the story. Mashups must play nicely in the larger, typically-complicated security and governance enterprise ecosystem you've built around your SOA. From our original enterprise mashup definition and the interaction patterns above we can extract the following important security/governance requirements:&lt;br /&gt;&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Have a Bridge:&lt;/strong&gt; To truly leverage your ever-growing list of SOA services, you'll want an easy-to-use bridge that moves SOA service information between your SOA registry/repository and your enterprise mashup service repository. You do have a SOA registry/repository already, don't you?&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Propagate Credentials:&lt;/strong&gt; Your enterprise mashups must manage user authentication inherently, delegating credentials to the appropriate identity management system and all mashed-up services. Hence, your enterprise mashup solution must also let the mashup creator specify desired entitlements. And all of this must be treated uniformly and seamlessly when mashing up internal or external services.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Standardize and Deploy Incrementally:&lt;/strong&gt; Your enterprise mashup must propagate credentials in the format the source services require. And this security/credential propagation must be built into the architecture because standards are weak here. Of the four service types, only JDBC/ODBC-compliant databases and WSDL (via WS-SecurityPolicy) have a somewhat "standard" credentials format, albeit ill-adopted. So your enterprise mashups must have the flexibility to pass user credentials in whatever form the service providers require, perhaps leaving a placeholder for new standards or custom formats.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Accommodate Syndication:&lt;/strong&gt; Mashups are portable and you must imagine your mashup embedded in a Web 1.0 portal (such as BEA and Oracle Portal), in a Web 2.0 interface (such as Netvibes or Pageflakes), or your next-generation destination like an iPhone. Every mashup widget must maintain portable security and governance no matter where it goes.&lt;br /&gt;&lt;br /&gt;Meeting these security and governance requirements can't be done as an afterthought. You must be proactive and persistent. But remember: innovation and security/governance don't have to be mutually exclusive. In fact, the more secure your SOA (and the mashups built from it), the more freedom you can give users to make use of this dynamic technology.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Practical Examples of SOA-Driven Enterprise Mashups&lt;/strong&gt;&lt;br /&gt;SOA-driven mashups have broad application in the enterprise across most departments, functions, and vertical applications. Based on market research and experience we've identified a number of mashups that are universally applicable. While many of these may seem trivial, ask yourself if you have implemented them all:&lt;br /&gt;&lt;br /&gt;•  Customer Service: Mashup your call center application with third-party package tracking.It's the solution to the classic "let me check another place" scenario. Mash up your order management system with logistics information from UPS or FedEx; you can even add a map to visualize order status. This mashup can give call center reps immediate access to order status and package tracking instead of forcing them to alt-tab between different applications, lower call times, and raising customer satisfaction at the same time.&lt;br /&gt;&lt;br /&gt;•  Product Management: Mash up your competitive position in the marketplace.There's a vast wealth of publicly available information about your competition - key announcements, news, financial performance, partnering, and business development, even speeches and marketing campaigns. Imagine a mashup that captured this - one that included an RSS feed from Google News on key competitor search terms, and benchmarked pricing on key competitive products against your own. This competitive intelligence mashup would be tailored to your particular product or territory, whether you are a retailer, consumer products company, technology company, pharmaceutical company, or another similarly competitive firm.&lt;br /&gt;&lt;br /&gt;•  Community Engagement: Mash up your product defect tracking with code management, time-tracking systems, and blog commentary.Odds are you have a number of known issues with your products and need to assess the severity of the problem in the market quickly. While we're not talking about critical safety defects in an automobile, we are talking about a bug in a piece of software or consumer electronics product. Mash up your bug database with comments on blogs and user forums to determine whether you should proactively address the issue before it balloons into a P.R. nightmare.&lt;br /&gt;&lt;br /&gt;•  Research: Mash up independent medical, scientific, financial, or legal law research with your own internal data.Whether your business deals with research in the medical, scientific, financial, or law fields, connecting emerging research data from third parties with your own internal work can be crucial to decision making. Mashing research provides users with quick access and comparison to time-sensitive information, providing better access to relevant research and allowing for better internal research decisions and discoveries.&lt;br /&gt;&lt;br /&gt;•  Decision Support: Mash up your product specifications, revenue planning, and product information with other products on the market.Whether your product information exists in Excel spreadsheets or an ERP system, you can easily mash up that data with external competitive information for better tracking of results, more accurate competitive information, and an increased time-to-market for your product. You can share these results with other users and have ad hoc access.&lt;br /&gt;&lt;br /&gt;•  Transportation: Mashups for pre- and post-event logistics analysis.Logistics companies operate sophisticated predictive analysis teams to coordinate supply and demand for their services. They need to coordinate capacity based on manufacturing schedules, market conditions, and weather. When they get it wrong, they drive around the country with empty trucks, or are forced to lease capacity from other providers, at the cost of corporate profits and customer service. Mashups can't solve the predictive analysis challenge but they are a great way to do post-mortem analysis. Create a mashup that polls data from prediction systems and compares it with data from real-time logistics systems. Bringing this data together, analysts can review performance and adjust their assumptions, making their analysis more accurate.&lt;br /&gt;&lt;br /&gt;•  Financial Services: Mashups for real-time enterprise-wide risk management.Traditional risk modeling is a challenge since it provides an incomplete picture of true risk - there are just too many internal and external sources of data, and these systems are overly focused on capturing internal information. When key external data is missed, uncovered risk becomes a major issue. Mashups can't prevent the next sub-prime lending crisis but a risk management mashup can improve decision making by combining traditional risk scoring models and scores with external information such as economic and jobs data, supplemental payment histories not found on credit reports (such as rent payments), and research on companies and individuals. Most importantly, mashups put the power to configure risk management information into the risk manager's hands himself - they no longer have to wait for IT to build yet another complex application that is outdated as soon as it's completed.&lt;br /&gt;&lt;br /&gt;•  Government &amp;amp; Defense: Mashups for dynamic adaptive intelligence gathering.Situational awareness is critical in both the military and technology sectors, and mashups are a key tool to meet that need. Intelligence analysts want real-time dashboards of current situations to make the right decisions - but this information must be collected from many internal and external data sources, and presented in an easy-to-digest dashboard. There's no time for ETL, sophisticated data integration, or complex processing - analysts want to see the data fast and make their own inferences. This is a great description of what a mashup is all about, and why the Defense Intelligence Agency recently built a desktop-like intelligence asset dashboard using mashup technology.&lt;br /&gt;&lt;br /&gt;•  E-Commerce: Mashups for real-time competitive intelligence.Every e-commerce manager knows that the e-tailing word is hyper-competitive, with price changes taking minutes and consumers using sophisticated scanning tools to move to the lowest priced sites. E-merchandisers need a near-instant snapshot of critical data - site traffic and performance statistics, competitive price and product mix, online ad spending, and consumer preferences, just to name a few. And they need it long before monthly internal reports or quarterly syndicated data. Every company with an e-presence can create a simple CI mashup that takes a competitor's top 10 seller list in a particular category and compares it to their own. Mashups can put the power right into the hands of the front-line merchandiser to ask and answer his own questions, and adjust the marketing mix faster.&lt;br /&gt;&lt;br /&gt;Gartner recently named Enterprise Mashups a "Top 10 Strategic Technology for 2008," noting that "by 2010, Web mashups will be the dominant model (80%) for the creation of composite enterprise applications." The time for mashups has come. And it's time every SOA architect included enterprise mashups as part of their SOA initiative.&lt;br /&gt;&lt;br /&gt;Published January 11, 2009 – Reads 1,583 Copyright © 2009 SYS-CON Media, Inc. All Rights Reserved.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-8895665992221695744?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2009/01/enterprise-mashups-new-face-of-your-soa.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-4227423910171122374</guid><pubDate>Mon, 29 Dec 2008 18:08:00 +0000</pubDate><atom:updated>2008-12-29T10:38:27.365-08:00</atom:updated><title>Enterprise Mashups - Good or Bad?</title><description>&lt;div&gt;By &lt;a href="http://www.ebizq.net/MT4/mt-cp.cgi?__mode=view&amp;amp;blog_id=35&amp;amp;id=33" hasbox="2"&gt;Phil Wainewright&lt;/a&gt; on December 20, 2008 &lt;/div&gt;&lt;br /&gt;&lt;div&gt; &lt;/div&gt;&lt;br /&gt;&lt;div&gt;A thoughtful piece of analysis by ZapThink's Jason Bloomberg last week dissected the enterprise mashup under a distinctly offputting title: &lt;a href="http://www.zapthink.com/report.html?id=ZAPFLASH-20081215" hasbox="2"&gt;Balancing Repeatability and Situationality with Process Mashups&lt;/a&gt;. That's awfully impenetrable language, but lurking behind it is a nugget of invaluable insight.&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;What Jason explains in the article is that there are two types of enterprise mashup. Most people focus on the data mashup, which combines data feeds from several different sources in order to meet a business need (as mentioned in &lt;a href="http://www.ebizq.net/blogs/connectedweb/2008/12/web_20_and_the_lost_world_of_e.php"&gt;my previous blog post&lt;/a&gt;, I moderated &lt;a href="http://www.ebizq.net/webinars/10569.html"&gt;a webinar on just this subject&lt;/a&gt; last week). There are quite a few tools around that aim to help business people construct this form of enterprise mashup, because they often need to combine data quickly and they often can't be bothered waiting for someone from IT to do it for them (or don't command enough budget to fund the work if someone else does it). Mashups created in this ad-hoc way are often called situational applications, because they're a response to a specific circumstance. &lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;Jason then goes on to dig into the other type of enterprise mashup. This is the process mashup, which affects both the information and the workflow surrounding a business process that cuts across several different applications. He cites the example of a call center application, where a manager is often fine-tuning business processes to maximize the efficiency of call center agents. He hesitates to use the term situational applications here because, although the mashup is presumably in response to some new event or analysis, it's not intended as a one-off. Indeed, it would be a waste of time automating it if it were. Here's that nugget of insight as presented by Jason: &lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;"Situationality, therefore, is not always a priority with mashups, as situationality is less important than repeatability for most automated processes. After all, the reason you'd want to automate a business process in the first place is because you expect to run the process many times, otherwise automation would never be cost-effective. Situationality and repeatability, however, are two ends of a spectrum; the interesting processes from our standpoint are the ones that fall in the middle somewhere. Such processes have a level of variability that requires a measure of situationality to the applications that implement them, while being sufficiently repeatable to warrant automation. It is such processes that process mashups (and SOA in general, for that matter) are particularly well suited for."&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;Incidentally, Jason also mentions that the ability to perform process mashups is not something you want to spread around as liberally as the more harmless and transient data mashups. Which brings me back to the sentiment in his article that sparked my headline:&lt;br /&gt;" ...putting mashup capabilities into the hands of a business user means empowering that user to create the application as they use it. Sounds good, but how often does IT really want users of applications to be responsible for creating and modifying those applications as well?"&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;Jason sets out a couple of important rules for process mashups:&lt;/div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;"First, governance plays a critical part of the story, as the organization has policies as to what capabilities different individuals have. Business empowerment, in fact, requires governance, as there's no way IT would provide increasingly powerful tools to the business unless there were a flexible way to manage the use of those tools.&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;"Secondly ... [o]nly a relatively small number of people in the organization would ever have mashup interfaces, and even then, they would only be able to make certain changes via those interfaces."&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;Do you agree? Or does empowerment mean delegating more freedom to business users to innovate process automation? I'd like to know what you think - post your comments below. &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-4227423910171122374?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/12/enterprise-mashups-good-or-bad.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-433010797597048417</guid><pubDate>Mon, 01 Dec 2008 19:12:00 +0000</pubDate><atom:updated>2008-12-01T11:16:30.443-08:00</atom:updated><title>The Potential of Mapping Mashups Examines The Phenomenon Behind Mapping Mashups And Looks At The Potential And Constraints Of Usage</title><description>By: Laura Wood&lt;br /&gt;Senior Manager&lt;br /&gt;press@researchandmarkets.com&lt;br /&gt;&lt;br /&gt;DUBLIN, Ireland, Dec 01, 2008 (BUSINESS WIRE) -- Research and Markets ( &lt;a class="lk001" href="http://www.researchandmarkets.com/research/66321c/the%5fpotential%5fof%5fm" target="_blank"&gt;http://www.researchandmarkets.com/research/66321c/the_potential_of_m&lt;/a&gt;) has announced the addition of the "The Potential of Mapping Mashups" report to their offering.&lt;br /&gt;&lt;br /&gt;Mapping mashups are the most recognized mashup in the consumer world, and it is no surprise that they are starting to make an appearance in the enterprise domain as well. The most common types of mashups - like those that link Google Maps with another data source - offer new possibilities for both consumers and businesses to visualise, display and analyse many types of geographic information.&lt;br /&gt;&lt;br /&gt;Mashups have enormous potential and a wide range of uses across both business and consumer domains, but their value is also tightly linked to underlying Web 2.0 ideals that bring together a rapid and less expensive development process with the ability to separate information from its presentation in a way that makes it open, collaborative, reusable and shareable. This report examines the phenomenon behind mapping mashups and looks at potential and constraints of usages in a Web 2.0 world.&lt;br /&gt;&lt;br /&gt;Key Topics Covered:&lt;br /&gt;What is a mashup? IT developers take a page from the disc jockey playbook Technology advances spur mapping mashup opportunities Mashups versus portals The value of maps The potential of mapping mashups A different way of looking at data Consumer: the most popular form of mashups today Enterprise: mapping mashups start to make a mark Analytical: providing insight to geographic data&lt;br /&gt;&lt;br /&gt;For more information visit &lt;a class="lk001" href="http://www.researchandmarkets.com/research/66321c/the_potential_of_m" target="_blank"&gt;http://www.researchandmarkets.com/research/66321c/the_potential_of_m&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Source: Ovum&lt;br /&gt;SOURCE: Research and Markets Ltd.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-433010797597048417?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/12/potential-of-mapping-mashups-examines.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-3368477478206401982</guid><pubDate>Fri, 14 Nov 2008 15:02:00 +0000</pubDate><atom:updated>2008-11-14T07:08:18.259-08:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>SOA</category><category domain='http://www.blogger.com/atom/ns#'>kelly Shaw</category><title>Gartner says that initial SOA adoption rates are slowing. I think they are wrong.</title><description>Posted by Shaw Thursday, November 13, 2008&lt;br /&gt;&lt;br /&gt;I just read a &lt;a href="http://www.govtech.com/"&gt;Government Technology &lt;/a&gt;article stating that &lt;a href="http://www.govtech.com/gt/427847"&gt;Gartner says there is a dramatic decrease of organizations planning first-time SOA projects&lt;/a&gt;. Here's the money quote.&lt;br /&gt;&lt;br /&gt;Since the beginning of 2008, there has been a dramatic fall in the number of organizations that are planning to adopt SOA for the first time. In 2008, this was cut by more than one-half, down to 25 percent from 53 percent in 2007, while the number of organizations with no plans to adopt SOA more than doubled from 6 percent in 2007 to 16 percent in 2008.&lt;br /&gt;&lt;br /&gt;Unfortunately, I no longer have direct access to the &lt;a href="http://www.gartner.com/"&gt;Gartner &lt;/a&gt;research (One of the things about leaving my former employer that I will miss the most.) so I have to comment only on the secondary source, the above mentioned article. That's too bad because I can't look at the methodology used to gather the research. Knowing Gartner from the past, however, I can make some guesses.&lt;br /&gt;&lt;br /&gt;I'm guessing they talked to IT departments and asked, “So, what are your spending plans for SOA?” and probably, “Have you already adopted SOA within your organization?” Those aren't bad questions, but I think we could all have predicted the results. Given today's economic uncertainties, Big IT isn't going to spend lots of money on big IT projects that don't have an established track record for success. Unfortunately, the success of SOA in the enterprise, at least Big SOA, &lt;a href="http://blogs.zdnet.com/SAAS/?p=158"&gt;is not a given&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;But these results don't even come close to telling the full story. I personally have worked on three projects over the past few months that were absolutely based on a services architecture. However, if you were to ask the IT departments of these organizations about the projects, they would not have tagged them as SOA.&lt;br /&gt;&lt;br /&gt;Why not?&lt;br /&gt;&lt;br /&gt;Because these weren't 'SOA projects,' they were business initiatives whose solutions happened to make use of SOA. In all three cases we didn't buy expensive middleware to run the software. We didn't embark on an orgy of service writing to SOA-enable myriad legacy systems. In two of the three cases it's probable that I was the only person who knew the underlying architecture of the solution was services oriented. These were true &lt;a href="http://www.itbusinessedge.com/blogs/mia/?p=203"&gt;Guerrilla SOA &lt;/a&gt;projects.&lt;br /&gt;&lt;br /&gt;So while I completely believe that Big IT departments are slowing down in their implementation of Big SOA projects, I don't believe for a minute that these same organizations aren't expanding their use of SOA. It's just that IT doesn't know. And what they don't know, they can't blab to Gartner.So take what Gartner says with a grain of salt. Sure some of the Big IT SOA projects may be on hold, but don't assume that Big IT owns all the action. SOA is happening all over, without IT knowing anything about it.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-3368477478206401982?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/11/gartner-says-that-initial-soa-adoption.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-401474609681035134</guid><pubDate>Wed, 12 Nov 2008 17:38:00 +0000</pubDate><atom:updated>2009-03-30T13:59:40.411-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><title>IBM and Serena are ahead of the game in enterprise mashups</title><description>By Rik Turner&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.tradingmarkets.com/.site/news/Stock%20News/2005044/"&gt;http://www.tradingmarkets.com/.site/news/Stock%20News/2005044/&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;An increasing number of retail banks are looking to implement Web 2.0 features in their online services, particularly mashup technology. IBM and Serena both already provide mature mashup offerings within the sector, despite ongoing security worries. It will be interesting to see whether any other players in enterprise applications move to offer a heterogeneous mashup capability.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;A number of retail banks have indicated their interest in mashup technologies for their online offerings. They added, however, that they were concerned at the security and legal implications of the opening up to third-party content that such functionality implies. Indeed, by enabling a third-party to come into their online service area, banks are afraid they may become hostages to fortune.&lt;br /&gt;&lt;br /&gt;For example, despite the obvious benefits of high net worth or mass affluent customers being able to receive RSS feeds with real-time stock quotes or foreign currency rates, then move their investments around, there is the risk that a customer with dishonorable intentions may upload completely inappropriate types of content. This raises the issue of potential legal liability for the bank. Similarly, a disgruntled customer may organize a protest or distribute criticism of the bank through the same channel.&lt;br /&gt;&lt;br /&gt;Thus, there is a need for mashup technology that enables the enterprise which deploys it to control the sources of content and block those which it considers to be inappropriate. To date, the two companies that have launched a heterogeneous mashup capability (i.e. one that works on third-party sources of data/content) are IBM and Serena, though some of the CRM vendors are offering mashups of information from their own platforms.&lt;br /&gt;The offerings from both IBM and Serena are business focused, unlike offerings such as Yahoo Pipes or Popfly from Microsoft, both of which are free and targeted at consumers. It is worth pointing out, however, that the two companies have approached mashups from very different angles.&lt;br /&gt;&lt;br /&gt;IBM positions its Mashup Center as an adjunct to its WebSphere Portal offering. Thus, for behind-the-firewall, employee use on the corporate intranet, mashups can be an ad hoc, short term project by someone in a line of business, enabling quick creation of a "good enough" application. If the application then proves to be useful and has more long term, generic potential, it can be promoted to portlet status within a company portal, at which point the &lt;a class="iAs" style="FONT-WEIGHT: normal! important; FONT-SIZE: 100%! important; PADDING-BOTTOM: 1px! important; COLOR: darkgreen! important; BORDER-BOTTOM: darkgreen 0.07em solid; BACKGROUND-COLOR: transparent! important; TEXT-DECORATION: underline! important" href="http://enterpriseapplications.cbronline.com/comment/ibm_and_serena_are_ahead_of_the_game_in_enterprise_mashups_121108#" target="_blank" itxtdid="7272807"&gt;IT department&lt;/a&gt; can take full control and the app can be integrated into a centrally managed, controlled enterprise environment.&lt;br /&gt;A customer facing mashup capability (i.e. outside of the corporate &lt;a class="iAs" style="FONT-WEIGHT: normal! important; FONT-SIZE: 100%! important; PADDING-BOTTOM: 1px! important; COLOR: darkgreen! important; BORDER-BOTTOM: darkgreen 0.07em solid; BACKGROUND-COLOR: transparent! important; TEXT-DECORATION: underline! important" href="http://enterpriseapplications.cbronline.com/comment/ibm_and_serena_are_ahead_of_the_game_in_enterprise_mashups_121108#" target="_blank" itxtdid="6776382"&gt;firewall&lt;/a&gt; on an extranet such as an internet banking site) would still have this kind of control function through tools such as Big Blue's InfoSphere MashupHub. Presumably, if an account holder comes up with a particularly innovative way of using information in making decisions such as how to move funds around, it could go into a catalog, be rated by their fellow customers and, potentially, be reused by others.&lt;br /&gt;Serena, meanwhile, is a much smaller entity with a very specific background in application lifecycle management and business process management. As such, it sees mashups as an orchestration tool. The company cites as an example Thompson Reuters, where the technology is used to hook into an SAP system of reference and Salesforce.com, enabling people, processes and data to be mashed up for rapid response to customer requests. Another company which it cites is wedding photographer firm Bella Pictures, which has a customer-facing mashup with links into accounting, sales, contractors (i.e. the individual photographers) and clients, as well as payroll.&lt;br /&gt;&lt;br /&gt;Again, the Serena Business Mashups technology offers control of content sources, though the company tends to think of its main target as internal users rather than consumers.&lt;br /&gt;Given the demand for mashups and relative success of IBM's and Serena's offerings, it will be interesting to see whether any other players in enterprise apps move to offer a heterogeneous mashup capability. The obvious suspect is Oracle, which has the capability as part of its WebCenter suite, but as yet has not done much to promote it as a standalone.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://ad.doubleclick.net/click;h=v8/3776/0/0/%2a/j;207162327;0-0;1;30485202;4252-336/280;28015864/28033743/2;;~sscs=%3fhttp://www.businessreviewonline.com/cbr/DiningClub/index.htm" target="_blank"&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-401474609681035134?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/11/ibm-and-serena-are-ahead-of-game-in.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>1</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-9203743518791955265</guid><pubDate>Sat, 08 Nov 2008 05:33:00 +0000</pubDate><atom:updated>2008-11-07T21:36:24.646-08:00</atom:updated><title>How Mashups Could Eliminate Integration Projects</title><description>Posted by Loraine Lawson on November 7, 2008 at 5:29 pm&lt;br /&gt;&lt;br /&gt;In the past, there’s been some buzz about &lt;a href="http://www.itbusinessedge.com/blogs/mia/?p=380"&gt;how enterprise-class mashups could be used for data integration&lt;/a&gt;. This week, ZapThink’s Ronald Schmelzer offered &lt;a href="http://www.zapthink.com/report.html?id=ZAPFLASH-20081107"&gt;guidelines on how IT can shift from talking about mashups to actually supporting them&lt;/a&gt;.&lt;br /&gt;&lt;div align="left"&gt;&lt;br /&gt;He also made this important point: Mashups are not a replacement for or just another form of data integration:&lt;/div&gt;&lt;div align="left"&gt;&lt;br /&gt;For certain, the act of composition achieves the goal of integration, and the consumer-centric mashup is just an aspect of composition. However, data mashups intend to solve different problems than traditional data integration approaches, and in many ways, do not replace the need for or value of traditional data integration solutions.”&lt;/div&gt;&lt;br /&gt;What mashups can do is give employees a way to pull data together - integrate it, if you will - on the fly, which translates into fewer one-time reports requiring data integration for you. That may be a bigger deal than you’d at first think. According to Schmelzer, 80 percent of the value businesses derive from data comes from the 20 percent of “fixed, highly optimized data-integration approaches implemented over decades.”&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.itbusinessedge.com/blogs/mia/?p=505"&gt;Read More&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-9203743518791955265?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/11/how-mashups-could-eliminate-integration.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-719735620807552557</guid><pubDate>Tue, 28 Oct 2008 19:37:00 +0000</pubDate><atom:updated>2008-10-29T10:25:40.817-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SERENA software</category><category domain='http://www.blogger.com/atom/ns#'>voice mashups</category><category domain='http://www.blogger.com/atom/ns#'>thomas howe</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Giving Mashups a Voice!  Enhance business process with real-time Voice Mashups.</title><description>Typical business users may not be too familiar with workflows and web orchestration, but it is safe to assume they have at least one phone number. One could also predict in the course of any day, they use their phone to validate their identity or access systems that are related to their work and productivity.&lt;br /&gt;&lt;br /&gt;The idea here is simple! Why not use a ubiquitous infrastructure with a global footprint to generate a unique identifier and help automate interactions between people and systems. Serena Business Mashups create the flows for process definition and improvement using APIs and web services to connect to telephony infrastructure.&lt;br /&gt;&lt;br /&gt;Communication- Enabled Mashups turn voice into a utility to strengthen any business process – to reduce human latency, improve real-time self-service, automate interactions between people and systems, risk management and legal/regulatory compliance through reduced errors. See fast ROI and improve a business process through voice.&lt;br /&gt;&lt;br /&gt;Two-time-award winner &lt;a href="http://community.serena.com/people/c38c3d69b4"&gt;Thomas Howe Company&lt;/a&gt; has chosen the&lt;a href="http://www.serena.com/mashups/understanding-mashups/"&gt; Serena Business Mashup platform&lt;/a&gt; and joined the &lt;a href="http://community.serena.com/pages/29da27d4e6"&gt;Serena Mashup Exchange&lt;/a&gt; with two distinct flavors of Voice Mashups: &lt;a href="http://community.serena.com/posts/dd57041e03"&gt;International Wire&lt;/a&gt; &amp;amp; &lt;a href="http://community.serena.com/posts/9bc63c1bc0"&gt;Password Reset&lt;/a&gt; Mashups.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/mw0305l/mywebex/default.do?nomenu=true&amp;amp;siteurl=serenaevents&amp;amp;service=6&amp;amp;main_url=https%3A%2F%2Fserenaevents.webex.com%2Fec0600l%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D278118547%26siteurl%3Dserenaevents%26%26%26"&gt;Register for Webinar Nov 13th&lt;/a&gt; Here is quick look at the two Mashups-&lt;br /&gt;&lt;br /&gt;International Wire Transfer Mashup – Tracking Cash around the World!&lt;a href="http://community.serena.com/posts/dd57041e03"&gt; Download&lt;/a&gt;&lt;br /&gt;Bank-to-bank wire transfers are considered the safest international payment method. This Mashup is designed to allow the sender of a wire transfer to provide visibility into the progress of the payment using voice, text and email. The market for the international Wire Transfer Mashups are banks and financial institutions looking to improve services. &lt;a href="http://community.serena.com/posts/03809830bc"&gt;Read Solution Brief&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Password Reset Mashup –What’s the password? Just Mash it!&lt;a href="http://community.serena.com/posts/9bc63c1bc0"&gt; Download&lt;/a&gt;&lt;br /&gt;Validate and authenticate a password “transaction” automatically through an IVR (interactive voice response) system. The result: users can securely resolve their password issues, allowing IT to rebalance and reassign their helpdesk resources. This Communication-Enabled Mashups enhances security, upholds corporate policies and increases employee efficiency. Organizations can devote help desk personnel to more strategic initiatives. &lt;a href="http://community.serena.com/posts/a0a662f6f5"&gt;Read Solution Brief&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;With Gartner calling Mashups Strategic Technology for Second Year in a Row &lt;a href="http://blogs.zdnet.com/BTL/?p=10441"&gt;(2008, #6, 2009, #5),&lt;/a&gt; there is little doubt that Voice Mashups will add to the appeal and adaption of Business Mashups.&lt;br /&gt;&lt;br /&gt;I highly recommend that you take a look at the solid work from &lt;a href="http://community.serena.com/people/c38c3d69b4"&gt;Thomas Howe Company&lt;/a&gt; and join us for a one-of-kind Free Webinar to learn more about &lt;a href="https://serenaevents.webex.com/mw0305l/mywebex/default.do?nomenu=true&amp;amp;siteurl=serenaevents&amp;amp;service=6&amp;amp;main_url=https%3A%2F%2Fserenaevents.webex.com%2Fec0600l%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26confViewID%3D278118547%26siteurl%3Dserenaevents%26%26%26"&gt;Communication-Enabled Business Processes.&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="mailto:afarhan@serena.com"&gt;Abed Farhan&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Serena Mashup Exchange&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-719735620807552557?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/10/giving-mashups-voice-enhance-business.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-3598141114146192461</guid><pubDate>Mon, 20 Oct 2008 20:37:00 +0000</pubDate><atom:updated>2008-10-20T13:40:14.126-07:00</atom:updated><title>Hear it from the experts: Three Webinars featuring Serena Mashup Partners</title><description>Serena Mashup Exchange invites organizations of any size to attend the November  webinars and engage with subject matter experts around Business Process Improvement and building favorable ROI through mashups.&lt;br /&gt;&lt;br /&gt;These Serena-sponsored Partner events present the unique opportunity to learn more about how Business Mashups can increase efficiency with a wide-ranging business implications.  In this series, you can learn about voice-enablement solutions, compliance automation and specific use case solution for Oracle® e-Business Suite change management.&lt;br /&gt;&lt;br /&gt;The events will cover every aspect of adopting Business Mashups solutions to build on and improve your existing processes for fast ROI.  You can ask the experts:&lt;br /&gt;&lt;br /&gt;More details at each registration link…&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Date:&lt;/strong&gt; Thursday, November 6th&lt;br /&gt;&lt;strong&gt;Time:&lt;/strong&gt; 8:00 AM Pacific / 11:00 PM Eastern&lt;br /&gt;&lt;strong&gt;Mashing Oracle E-Business Suite for Accuracy and Efficiency&lt;br /&gt;Reduce risk and automate change in your Oracle environment&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/serenaevents/onstage/g.php?t=a&amp;amp;d=668966878"&gt;Register now&lt;/a&gt;&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/serenaevents/onstage/g.php?t=a&amp;amp;d=668966878"&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Date:&lt;/strong&gt; Thursday, November 13th&lt;br /&gt;&lt;strong&gt;Time:&lt;/strong&gt; 9:00 AM Pacific / 12:00 PM Eastern&lt;br /&gt;&lt;strong&gt;Mashups Speak: Communication-Enabled Business Processes&lt;br /&gt;Process improvement with any existing telephony -- wired, VoIP or wireless&lt;/strong&gt;&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/serenaevents/onstage/g.php?t=a&amp;amp;d=667389847"&gt;Register now&lt;/a&gt;&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/serenaevents/onstage/g.php?t=a&amp;amp;d=667389847"&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Date:&lt;/strong&gt; Tuesday, November 18th&lt;br /&gt;&lt;strong&gt;Time:&lt;/strong&gt; 9:00 AM Pacific / 12:00 PM Eastern&lt;br /&gt;&lt;strong&gt;Process Improvement and Automation for Compliance&lt;/strong&gt;&lt;br /&gt;   -ITIL compliance:  Adhere to Best Practices for Greater Maturity&lt;br /&gt;   -CMMI Level 3 compliance: Reduce time, effort and training to achieve results&lt;br /&gt;   -PCI compliance: Identify best practice and automate best evidence&lt;br /&gt;&lt;a href="https://serenaevents.webex.com/serenaevents/onstage/g.php?t=a&amp;amp;d=662410514"&gt;Register now&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-3598141114146192461?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/10/hear-it-from-experts-three-webinars.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-1614149272473489818</guid><pubDate>Tue, 07 Oct 2008 18:54:00 +0000</pubDate><atom:updated>2008-10-08T20:29:23.108-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup Exchange</category><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SERENA software</category><category domain='http://www.blogger.com/atom/ns#'>aleriant</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Mashups help drive productivity throughout the Economic Development Lifecycle</title><description>This mashup for local, state or national governments and commerce organizations provides automation and dashboards of the flows among people, data and systems for Economic Development&lt;br /&gt;&lt;br /&gt;Aleriant's Economic Mashup recognized as leading innovation by ITFlorida. &lt;a href="http://community.serena.com/posts/031db46f27"&gt;See Press Release &lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Take a look at this &lt;a href="http://community.serena.com/posts/031db46f27"&gt;solution brief&lt;/a&gt; and &lt;a href="http://community.serena.com/posts/a9a252e314"&gt;download this Mashup now&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Aleriant, a Serena Partner, has recently joined the Serena Mashup Exchange, adding their Aleriant Tracking System (ATS) for Economic Development Organizations (EDO). EDO's are public/private partnerships responsible for leading statewide economic development efforts.&lt;br /&gt;&lt;br /&gt;Every state, county and large city looks to attract more new business to create tax revenue, jobs and investment into the future of their community. The move in many US regions has been to disassemble the traditional Commerce Department to outsource the function of attracting new business and export opportunities to an external non-profit organization, e.g. the EDO.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;What is the challenge of this market that the solution solves?&lt;br /&gt;&lt;/strong&gt;EDOs must manage and monitor their development activities to increase tax revenue, jobs and capital investment and report to a governing Board This is accomplished through:&lt;br /&gt;-Consultation offered by the EDO&lt;br /&gt;-Events organized by the EDO&lt;br /&gt;-Trade Events&lt;br /&gt;-Export Sales Missions&lt;br /&gt;-Business recruitment and retention programs&lt;br /&gt;&lt;br /&gt;Flexible and standard reports are generated at any time and in real-time – for accuracy, consistency and a streamlined audit. In addition to its own built in reporting capabilities, ATS interfaces with third party reporting application and those reports are also customizable according to the needs of the EDO.&lt;br /&gt;Currently deployed at Enterprise Florida, the state Economic Development Partnership, Aleriant mashup solution was nominated for 2008 IT Florida Innovation &amp;amp; Entrepreneurialism Award for the best application of information technology.&lt;br /&gt;&lt;br /&gt;&lt;a href="mailto:afarhan@serena.com" target="_blank"&gt;Abed Farhan&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-1614149272473489818?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/10/driving-productivity-throughout.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-2851496894522046299</guid><pubDate>Thu, 11 Sep 2008 20:00:00 +0000</pubDate><atom:updated>2008-09-11T15:10:17.603-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Jaduka</category><category domain='http://www.blogger.com/atom/ns#'>Mashup Exchange</category><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>voice mashups</category><category domain='http://www.blogger.com/atom/ns#'>Serena</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Giving Business Mashups a Voice</title><description>&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_0"&gt;Jaduka&lt;/span&gt; just joined Serena &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_1"&gt;Mashup&lt;/span&gt; Exchange to give &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_2"&gt;Mashups&lt;/span&gt; a voice. &lt;a href="http://www.prweb.com/releases/2008/9/prweb1315854.htm"&gt;See press release &lt;/a&gt;&lt;br /&gt;The &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_3"&gt;Jaduka&lt;/span&gt; &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_4"&gt;API&lt;/span&gt;’s combined with the Serena Business &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_5"&gt;Mashup&lt;/span&gt; Composer allow businesses to easily and inexpensively create and deploy Voice-Enabled &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_6"&gt;Mashups&lt;/span&gt;.&lt;br /&gt;&lt;br /&gt;The big picture is that approximately half the world's population have phones. More importantly, this number is increasing faster than any other consumer device. So phones (mobile, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_7"&gt;softphones&lt;/span&gt; or landlines) are the closet thing to a truly ubiquitous world-wide device, and a phone number a unique identifier. Voice &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_8"&gt;Mashups&lt;/span&gt; provide the first tool set that easily extends and scales the business process to reach one of us or all of us.&lt;br /&gt;&lt;br /&gt;For those of you new to the concept of a Voice &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_9"&gt;Mashup&lt;/span&gt;, &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_10"&gt;Jaduka&lt;/span&gt; has turned voice into a utility to strengthen any business process. Use cases as presented by &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_11"&gt;Jaduka's&lt;/span&gt; Pat Murphy&lt;br /&gt;&lt;br /&gt;1. Extend a business process outside the firewall to interact with customers, mobile workers, or a distributed vendor/partner ecosystem. Voice &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_12"&gt;Mashups&lt;/span&gt; can include security notifications, emergency alerts, broadcast calls as well as automated self-service using phones.&lt;br /&gt;&lt;br /&gt;2. Eliminate delays in the business process and save the company money. By pulling in logistics or other unique employee or customer data, a Voice &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_13"&gt;Mashup&lt;/span&gt; provides a terrific tool for any business trying to eliminate delivery truck rolls, smooth out the confirmation process on a customer's merchandise return or an employee's need to reset passwords.&lt;br /&gt;&lt;br /&gt;3. Reduce human latency and get decisions made faster. Getting a decision made quickly in large complex organizations is a challenge. Disseminating information and making decisions quickly can be improved by event-driven alerts and conference calling applications.&lt;br /&gt;&lt;br /&gt;In addition to the ease of use and scalability, adding voice to a business process can generate measurable ROI. In essence these &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_14"&gt;Mashups&lt;/span&gt; allow will you to be more productive, collaborate and automate processes that are critical to your success.&lt;br /&gt;&lt;br /&gt;Serena is excited about our partnership with &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_15"&gt;Jaduka&lt;/span&gt; and stay tuned for some exciting voice-&lt;span class="blsp-spelling-error" id="SPELLING_ERROR_16"&gt;enablement&lt;/span&gt; solutions from &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_17"&gt;Jaduka&lt;/span&gt; and other Charter Members of the &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_18"&gt;Mashup&lt;/span&gt; Exchange.&lt;br /&gt;&lt;br /&gt;&lt;a href="mailto:afarhan@serena.com"&gt;Abed &lt;span class="blsp-spelling-error" id="SPELLING_ERROR_19"&gt;Farhan&lt;/span&gt;&lt;/a&gt;&lt;br /&gt;+503 481 2233&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-2851496894522046299?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/09/giving-business-mashups-voice.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-60377019035485531</guid><pubDate>Wed, 10 Sep 2008 17:41:00 +0000</pubDate><atom:updated>2008-09-10T11:27:04.358-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>voice mashups</category><category domain='http://www.blogger.com/atom/ns#'>Serena</category><title>Thomas Howe is Giving Mashups a Voice!</title><description>Expertise in the Integration of Real Time Communications and the Business Process&lt;br /&gt;by &lt;a title="Thomas Howe" href="http://thethomashowecompany.com/" rel="home"&gt;Thomas Howe&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a title="Permalink to Serena" href="http://thethomashowecompany.com/429/serena" rel="bookmark"&gt;Serena&lt;/a&gt;&lt;br /&gt;September 9, 2008 – 2:17 pm&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;For the last two days, I’ve been attending the Serena Tag conference in Santa Clara. If you are unfamiliar with the Enterprise side of mashups, Serena is the maker of the Mashup Composer. The mashup composer is a tool designed to capture and deploy business processes at a level appropriate for the typical enterprise developer. For instance, imagine that you work in the human resources department in a typical large company. One common task is “employee onboarding”, where you assign them an office, a telephone, a mail box. Using the composer, you can design this business process using a flow charting tool, then publish it to be used through a web browser. The tool integrates seamlessly with all the usual suspects: databases, Active Directory, email, etc. If Ruby is my enabler for sewing together functionality, from phone calls to web service calls, Serena is my enabler for sewing together the business process.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;In practice, most large companies have large and complicated existing solutions for the typical processes: compliance, inventory, returns, etc. However, expressed as the number of applications, most Enterprise applications are small and custom. You might only have a single Peoplesoft implementation, but you have a hundred smaller applications that you take care of as well. These small projects are often un-attended to by an oversubscribed IT department, and Serena’s tool allows the other work groups to quickly create their own applications. Serena is not looking to supplant CRM and ERP applications with mashups - they are looking to fill in the holes that exist in every company.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;At the show, I’ve announced and demonstrated two mashups that I’ve created using Serena’s mashup composer. The first is an international wire transfer mashup, designed to allow the sender of a wire transfer to provide visibility into the progress of the payment using voice, text and email. The second is a re-write of the password reset application. I’m entering into a partnership with Serena, where I will offer my subject matter expertise around enhancing the business process using real time voice, and they will offer my mashups through the Mashup Exchange to their customer base. I’m very excited about this partnership, so look for some public announcements soon.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;One more thing…. it’s very easy for us in the telephony world to lose sight of how large the Enterprise world can be. I’m certainly impressed at the names I’m seeing on the name tags at the show - nearly 1,000 people from around the world attending a show to learn about mashups and the future. For Serena alone, check out these numbers:&lt;br /&gt;325 mashup assets&lt;br /&gt;25 charter member and subject matter experts&lt;br /&gt;2,000 Serena community members&lt;br /&gt;15,000 Serena customers&lt;br /&gt;96 of the Fortune 100 and 90 of the global 100, including the top ten companies in the top eight industries&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-60377019035485531?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/09/thomas-howe-is-giving-mashups-voice.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-7391551531383743747</guid><pubDate>Mon, 25 Aug 2008 23:22:00 +0000</pubDate><atom:updated>2008-08-25T16:35:16.297-07:00</atom:updated><title>Serena TAG Breakout Sessions</title><description>&lt;strong&gt;Title: &lt;/strong&gt;&lt;br /&gt;Serena Mashup Exchange - it doesn't get any easier than this with 300+ reasons to join&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Session:&lt;/strong&gt;&lt;br /&gt;You may never need to build another mashup - unless of course you want to. Join us at this session to get an overview of the Mashup Exchange:&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;when:&lt;/strong&gt;&lt;br /&gt;Monday September 8th at 4pm&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Where:&lt;/strong&gt;&lt;br /&gt;&lt;a href="http://community.serena.com/pages/1785276aa2"&gt;Serena Tag conference&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Description:&lt;/strong&gt;&lt;br /&gt;You may never need to build another mashup - unless of course you want to. Join us at this session to get an overview of the Mashup Exchange:&lt;br /&gt;     -Library of free pre-built mashups&lt;br /&gt;     -Full array of enterprise-ready web services&lt;br /&gt;     -Resources and enablement information &lt;br /&gt;     -MicroMarket opportunities&lt;br /&gt;&lt;p&gt;&lt;br /&gt;Leverage this first-of-kind online marketplace to accelerate the creation and use of Business Mashups: to find, buy, and sell pre-packaged Mashups, Web services, and professional services. Serena provides the platform, and you don’t pay until the mashup is running.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;We will survey what's currently available (and it grows every day!) and show you how to get your own mashups posted as well as how to download someone else's.&lt;br /&gt;We have great guest speakers take a look&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;strong&gt;Speaker1:&lt;/strong&gt;&lt;br /&gt;Abed Farhan, Sr. Manager of Business Dev Mashup Exchange at Serena: An Overview&lt;br /&gt;&lt;strong&gt;Speaker 2:&lt;/strong&gt;&lt;br /&gt;Bob Brauer, President, Strike Iron: Build Mashups with over 100 Web Services - Free Trials through Serena&lt;br /&gt;&lt;strong&gt;Speaker 3:&lt;/strong&gt;&lt;br /&gt;Ben Benner, CTO, Jaduka: Voice Enablement for the Enterprise&lt;br /&gt;&lt;strong&gt;Speaker 4:&lt;/strong&gt;&lt;br /&gt;Thomas Howe, Thomas Howe Company: Two killer Mashups for the Enterprise&lt;/p&gt;&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;/strong&gt; &lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-7391551531383743747?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/08/serena-tag-breakout-sessions.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-9045867918424487494</guid><pubDate>Mon, 25 Aug 2008 20:40:00 +0000</pubDate><atom:updated>2008-08-25T13:43:59.163-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup Exchange</category><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>Oracle mashup</category><category domain='http://www.blogger.com/atom/ns#'>Oracle</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Unitask Fuels the Serena Mashup Exchange With their Oracle Expertise</title><description>&lt;a href="http://findarticles.com/p/articles/mi_m0EIN"&gt;Business Wire&lt;/a&gt;,  &lt;a href="http://findarticles.com/p/articles/mi_m0EIN/is_2008_August_19"&gt;August 19, 2008&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;New Mashup for Oracle E-Business Suite Increases Productivity, Reduces Risk and Enhances Compliance&lt;br /&gt;&lt;br /&gt;CINCINNATI &amp;amp; REDWOOD CITY, Calif. -- Unitask Software today announced it has joined Serena Mashup Exchange with the immediate availability of a Business Mashup for the Oracle[R] E-Business Suite. Unitask remains a charter member of the Mashup Exchange, a marketplace to browse, test drive, publish and sell value driven Business Mashups. Serena partners, customers, independent developers and anyone else can offer their Mashup on the Exchange -- free or for sale.&lt;br /&gt;&lt;br /&gt;Unitask participation in the Serena Mashup Exchange will provide End Customers, Systems Integrators, and Outsourcing Partners with access to a complete, integrated solution for managing change within the Oracle E-Business Suite.&lt;br /&gt;&lt;br /&gt;The configuring of a new Oracle E-Business Suite environment or the synchronizing of on-going changes between existing instances can be a slow, laborious and error-prone process that can insert significant risk into any enterprise-wide project rollout. Coupling the Unitask Object Migration Manager (OMM) with Serena Business Mashups into a tightly integrated solution, automates the migration of Oracle E-Business Suite objects from development through testing and into production. The OMM Mashup integration solution automatically records the migration activity within the Business Mashup repository. By centralizing the change request and migration process, the OMM integration with Serena Business Mashup solution provides a single point from which to execute and audit all change control processes.&lt;br /&gt;&lt;br /&gt;"In analyzing the needs of the marketplace, we clearly recognize the need to deliver total solutions, not simply point products," said Dale Royal, CEO of Unitask Software. "By establishing real and significant partnerships with companies such as Serena, we further enable this growing market to adopt well-designed, commercially hardened solutions from a trusted source. As we look to the future, the true benefit of this partnership lies not only in the technology, but in bringing complete solutions to customers."&lt;br /&gt;&lt;br /&gt;"Serena welcomes Unitask into the growing Serena Mashup Exchange," said Ren Bonvanie Senior Vice-President of Worldwide Marketing, Partners &amp;amp; Serena On Demand. "Thousands of companies worldwide are manually mashing Oracle's E-Business Suite with other applications and internal data on a daily basis. Now by leveraging the Unitask business mashup you can automate your business processes to be more effective.&lt;br /&gt;&lt;br /&gt;"We have over 2,000 customers successfully using Serena Business Mashups to gain significant improvements in productivity by coordinating common business activities. Working together, Mashup Exchange charter companies develop awareness solutions that help both Mashers and other companies learn of new viable solutions, technology options, and how to maximize value from new Business Mashups."&lt;br /&gt;&lt;br /&gt;Serena[TM] Business Mashups enable users to create workflows, composite applications and Mashups that drive productivity by coordinating work across people and systems. For every project in IT, there are ten requests that never get addressed, contributing to an ever-growing application backlog and missed business opportunities. Unlike other tools that require technical expertise and coding skills, Business Mashups allow non-technical users to create Mashups that coordinate common business activities and address the application backlog.&lt;br /&gt;&lt;br /&gt;About Unitask Software&lt;br /&gt;Unitask[R] Software develops and deploys solutions that accelerate the realized value of Oracle E-Business Suite Implementations. Based upon over a decade of experience in the Oracle E-Business Suite enterprise, Unitask products eliminate implementation and operational risk of the installation, while improving the application quality and usability. For more information, visit &lt;a href="http://www.unitask.com/"&gt;www.unitask.com&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;About Serena Mashup Exchange&lt;br /&gt;Serena[R] Mashup Exchange[TM] is an online marketplace to accelerate the creation and use of Business Mashups. Business users and internal IT departments as well as consulting and channel partners will be able to find, buy, and sell pre-packaged Mashups, Web services, and professional services--without incurring any fees or commissions from Serena.&lt;br /&gt;&lt;br /&gt;About Serena Software&lt;br /&gt;Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1,000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Serena Business Mashups automate common, everyday processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs -- CIOs should have access to the same quality of information about IT as the CFO has about Finance. For more information on Serena, visit www.serena.com.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-9045867918424487494?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/08/unitask-fuels-serena-mashup-exchange.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-5040855650593568164</guid><pubDate>Wed, 13 Aug 2008 22:44:00 +0000</pubDate><atom:updated>2008-08-13T15:50:45.172-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup Exchange</category><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Unitask</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SERENA software</category><category domain='http://www.blogger.com/atom/ns#'>Oracle</category><category domain='http://www.blogger.com/atom/ns#'>Business Mashups</category><title>Unitask is Mashing Oracle!</title><description>Here is a laser focused Mashup to fulfill the Oracle promise of flexibility and low cost of ownership, the Unitask solution utilizes Business Mashups to automate the critical changes needed to support a broad range of strategic, financial and operational processes. This is a solid example of a Mashing Oracle for Business Productivity as well as the surge of Mashables on the Exchange&lt;br /&gt;&lt;br /&gt;Unitask an Oracle Certified Advantage Partner, has joined the Serena Mashup Exchange, adding their Object Migration Manager Mashup (OMM). Opening the huge Oracle E-Business Suite base and giving you MORE leverage in selling Serena Business Mashups – as our partners bring true business solutions to the platform.&lt;br /&gt;&lt;br /&gt;Take a look at this &lt;a href="http://community.serena.com/posts/3e7838eba7"&gt;Solution Brief&lt;/a&gt;, attend this &lt;a href="http://www.unitask.com/mashupseminar.asp#registration"&gt;Free Webinar&lt;/a&gt; it. Download it from &lt;a href="http://community.serena.com/groups/0ffc435111/summary"&gt;Serena Mashup Exchange&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Who should Just Mash Oracle?&lt;/strong&gt;&lt;br /&gt;Everyone who:&lt;br /&gt;-Configures, personalizes and extends Oracle business Suite&lt;br /&gt;-Uses Oracle E-Business Suite on multiple instances&lt;br /&gt;-Is subject to Sarbanes-Oxley or other regulatory mandates&lt;br /&gt;-Implements or is planning to implement change management methodologies&lt;br /&gt;&lt;br /&gt;In other words:&lt;br /&gt;Any company depending on Oracle E-Business Suite to manage their critical business processes must keep every aspect of Oracle up to date.&lt;br /&gt;&lt;br /&gt;The Mashup Solution!&lt;br /&gt;Serena’s Business Mashups for Oracle combine people, process and data across the enterprise to increase productivity and efficiently manage change. Unitask Object Migration Manager (OMM) integration with Serena Business Mashups automates the migration of Oracle E-Business Suite components from development through testing and into production. This solution operates alone or integrates with industry-leading application lifecycle management (ALM) and version control solutions to provide a complete lifecycle management and technology governance solution for the Oracle E-Business Suite.&lt;br /&gt;&lt;br /&gt;How It Works?&lt;br /&gt;OMM provides a fast and safe solution for migrating objects and entities between Oracle E-Business Suite instances. The flexible security architecture of Unitask’s OMM enables organizations to segregate duties ensuring only authorized individuals migrate approved changes. OMM’s intuitive user interface enables authorized Oracle professionals to migrate their work easily from one instance to another in a controlled and secure way.&lt;br /&gt;Utilizes the Oracle E-Business Suite security infrastructure&lt;br /&gt;Uses the standard Oracle UI to minimize the learning curve&lt;br /&gt;Runs as internal component of the Oracle E-Business Suite&lt;br /&gt;&lt;br /&gt;Contact:&lt;br /&gt;Abed Farhan&lt;br /&gt;Serena Software&lt;br /&gt;&lt;a href="mailto:afarhan@serena.com"&gt;afarhan@serena.com&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-5040855650593568164?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/08/unitask-is-mashing-oracle.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item><item><guid isPermaLink='false'>tag:blogger.com,1999:blog-4873527620293310355.post-3038616928424066278</guid><pubDate>Fri, 08 Aug 2008 23:26:00 +0000</pubDate><atom:updated>2008-08-08T16:35:05.070-07:00</atom:updated><category domain='http://www.blogger.com/atom/ns#'>Mashup Exchange</category><category domain='http://www.blogger.com/atom/ns#'>enterprise Mashups</category><category domain='http://www.blogger.com/atom/ns#'>Mashup composer</category><category domain='http://www.blogger.com/atom/ns#'>Abed Farhan</category><category domain='http://www.blogger.com/atom/ns#'>SES</category><category domain='http://www.blogger.com/atom/ns#'>Lori Kuzara</category><category domain='http://www.blogger.com/atom/ns#'>se</category><title>Free Webinar:  Automate, Accelerate and Earn CMMI Compliance in Less Time</title><description>August 20 8:00am - 9:30am PDT&lt;br /&gt;&lt;br /&gt;As a Charter Member of the Serena Mashup Exchange, SES is inviting the Mashup Community to our webinar on CMMI compliance. You may already know us from our &lt;a href="http://community.serena.com/groups/91ec2d043c/summary"&gt;Quality Review Mashup&lt;/a&gt; that is free on the Exchange to give you a flavor for the 34 process Mashups we have created for CMMI compliance.&lt;br /&gt;&lt;br /&gt;In this webinar, we will demonstrate that it IS possible to gain return on your process improvement investment quickly and deliver visible results to management..&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Attend this webinar and you will:&lt;/strong&gt;&lt;br /&gt;• Learn how to “say what you do, do what you say and prove it”, the CMMI appraisal model concept…….FASTER!!&lt;br /&gt;• Gain insights on how you can accelerate CMMI implementation for levels 2 and 3&lt;br /&gt;• See a live demonstration of Process-Trak, an SES-developed tool for automating your CMMI processes and accelerating your improvement effort&lt;br /&gt;· Serena Sales: Leverage SES and this Mashup to bring CMMI solutions to your clients. Let the subject matter experts do the work on your behalf.&lt;br /&gt;It’s not uncommon to hear that many software project “improvement” efforts take too long and fail to yield measureable results. IT organizations can speed up process improvement initiatives, minimize the resources required and maximize the benefits of process improvement by applying specific proven tools and techniques&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Space is limited.&lt;/strong&gt; Reserve your Webinar seat now at:&lt;br /&gt;&lt;a href="https://www2.gotomeeting.com/register/342561881"&gt;https://www2.gotomeeting.com/register/342561881&lt;/a&gt;&lt;br /&gt;System Requirements for webinar&lt;br /&gt;&lt;br /&gt;PC-based attendees&lt;br /&gt;Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista&lt;br /&gt;Macintosh®-based attendees&lt;br /&gt;Required: Mac OS® X 10.3.9 (Panther®) or newer&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;About SES&lt;br /&gt;&lt;/strong&gt;Software Engineering Services (SES), a CMMI Level 3 company, uses the total system solutions approach, based on current industry standards for software engineering and project management. Our proven techniques have helped many organizations including several Fortune 200 companies to reduce software development and maintenance costs. SES provides unique, creative, and comprehensive solutions guaranteed to sharpen your competitive edge.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4873527620293310355-3038616928424066278?l=www.mashupcomposer.com' alt='' /&gt;&lt;/div&gt;</description><link>http://www.mashupcomposer.com/2008/08/free-webinar-automate-accelerate-and.html</link><author>noreply@blogger.com (Abed Farhan)</author><thr:total>0</thr:total></item></channel></rss>
