Giving Mashups a Voice! Enhance business process with real-time Voice Mashups.

Typical business users may not be too familiar with workflows and web orchestration, but it is safe to assume they have at least one phone number. One could also predict in the course of any day, they use their phone to validate their identity or access systems that are related to their work and productivity.

The idea here is simple! Why not use a ubiquitous infrastructure with a global footprint to generate a unique identifier and help automate interactions between people and systems. Serena Business Mashups create the flows for process definition and improvement using APIs and web services to connect to telephony infrastructure.

Communication- Enabled Mashups turn voice into a utility to strengthen any business process – to reduce human latency, improve real-time self-service, automate interactions between people and systems, risk management and legal/regulatory compliance through reduced errors. See fast ROI and improve a business process through voice.

Two-time-award winner Thomas Howe Company has chosen the Serena Business Mashup platform and joined the Serena Mashup Exchange with two distinct flavors of Voice Mashups: International Wire & Password Reset Mashups.

Register for Webinar Nov 13th Here is quick look at the two Mashups-

International Wire Transfer Mashup – Tracking Cash around the World! Download
Bank-to-bank wire transfers are considered the safest international payment method. This Mashup is designed to allow the sender of a wire transfer to provide visibility into the progress of the payment using voice, text and email. The market for the international Wire Transfer Mashups are banks and financial institutions looking to improve services. Read Solution Brief

Password Reset Mashup –What’s the password? Just Mash it! Download
Validate and authenticate a password “transaction” automatically through an IVR (interactive voice response) system. The result: users can securely resolve their password issues, allowing IT to rebalance and reassign their helpdesk resources. This Communication-Enabled Mashups enhances security, upholds corporate policies and increases employee efficiency. Organizations can devote help desk personnel to more strategic initiatives. Read Solution Brief

With Gartner calling Mashups Strategic Technology for Second Year in a Row (2008, #6, 2009, #5), there is little doubt that Voice Mashups will add to the appeal and adaption of Business Mashups.

I highly recommend that you take a look at the solid work from Thomas Howe Company and join us for a one-of-kind Free Webinar to learn more about Communication-Enabled Business Processes.

Abed Farhan

Serena Mashup Exchange